Thomas's Work Experience at Duckworth Motor Group

This week we had Thomas in for work experience and we asked to summarise his week here.

"This week i have learnt the ins and outs of marketing. I have taken charge of the enquiry part of the marketing system.  Enquiries are how we get people through the door and eventually buy a car. We can obtain enquiries through a lot of sources. Some examples are word of mouth, Carwow, Autotrader and social media.

This week i got to experience the beginning of the new quarter in the year. A quarter happens every 3 months and it is when the new offewrs are released for all of the car brands we sell. When the new offers are released, we have to update the email newsletters that get sent out to the customer to show them all the new offers we have in store. 

Duckworth Motor Group is made up of 3 sites that include; Duckworth Boston (New and used Land Rovers and used Jaguars),  Duckworth Select (Omoda, Jaecoo, Isuzu and used cars),  Duckworth Market Rasen (Used Land Rovers).

I have also learnt the social media aspect of this job which includes Instagram, Facebook, LinkedIn and Tiktok. These are all methods that can attract potential customers to come and see the cars instore. 

This week at all of these dealerships have really given me an insight into what it takes behind the scenes to get customers through the door for the sales team to complete the sale.

My favourite part of this week was filming car of the week on Tiktok. I've seen it on my phone a couple of times but to see it being filmed behind the scenes was good. 

i have really enjoyed my time here at Duckworth, I would like to thank everyone for making me feel so welcome. I have strengthened my skills in teamwork, problem solving and communication, this will help me in the future when deciding what career path to take."