Duckworth Motor Group Acquires Jaguar Land Rover Norwich

Duckworth Motor Group, an official Land Rover Franchisee since 1980, is a family-owned and run business originating from Lincolnshire. The group currently own and operate two official Land Rover Franchise stores; Market Rasen in North Lincolnshire, and Boston in South Lincolnshire.

The Norwich site, acquired from Group 1 Automotive (formerly Inchcape), became Duckworth Jaguar Land Rover Norwich on 5 June 2026. The store offers new, used, fleet and business Land Rover vehicles, alongside approved used Jaguar models. It also provides comprehensive aftersales support and servicing for both brands. 

Ben Duckworth, Managing Director of Duckworth Motor Group said:

“This expansion is an exciting step forward for the company and the growth reflects our relationship and commitment to JLR, representing the four brands of Defender, Discovery, Range Rover and Jaguar, as well as the hard work of our team. Since 1980 the Duckworth family has grown its business with the JLR brands and is excited about the JLR franchises for East Anglia.

We aim to ensure clients have a seamless transition to the new name, with existing orders and contracts moving across to Duckworth Motor Group.

Duckworth Motor Group look forward to meeting clients, old and new, at the Royal Norfolk Show on 24 & 25 June 2026.

Financial Due Diligence and transactional support was provided by Cooper Parry and Field Fisher.  Ian McMahon, Head of Automotive at Cooper Parry supported Duckworth Motor Group on the transaction, and said:

“The acquisition of this additional point of representation for Duckworth Motor Group, is a great way to build their market area representation, and with it the ability to invest in the brand and the local economy.  I have little doubt that the detailed product and customer knowledge that the Duckworth business will bring to the new site will allow the team there to deliver a great experience for customers.”